At once a place of work, of gathering, and of transmission, le19M is an exceptional architectural achievement which aims to showcase the savoir-faire of artisans and creators. The story of a unique site that hosts both workshops, a school, and a gallery space open to all.
The design of this residence dedicated to creation and transmission was entrusted to the renowned architect Rudy Ricciotti, a winner of the Grand Prix d’Architecture and the creator, amongst other projects, of the MuCEM in Marseille. For le19M, Rudy Ricciotti imagined a complex wrapped in woven concrete threads inspired by a vertical textile weft. This exoskeleton is made up of 231 modules standing 24-meters tall which act as a sun shade as they become denser depending on the orientation and exposure to the sun.
Brightness, acoustic comfort, and modular layouts respecting the specificities of each profession make le19M the perfect place to spend time and work. The building designed by Rudy Ricciotti is also an architectural testament to the excellence of the skills it houses.
Spread over five levels, the residents each have a space of their own, dedicated to their own teams and clients. The workshops were thought out and designed to allow them to freely express their respective creative worlds and visual identities.
The structure of le19M is built in a U-shape around a 2,600 m2 garden. This natural setting brings together a great diversity of species of trees, plants, and grasses. Sheltered from the noise of the city, it accommodates beehives, bird nesting boxes and perches, and has been designed as an ecosystem in its own right, respectful of the well-being of flora and fauna.
By combining innovation and sustainability, the building is committed to promoting energy efficiency and biodiversity, and is the recipient of the leading environmental certifications and labels (*).
Finally, it houses la Galerie du 19M in an ultramodular 1,200-m2 space. A place for debate and dialogue, the gallery is open to all, for exhibitions, talks, and practical workshops.
(*): NF HQE Standard for Tertiary Buildings, Exceptional; BREEAM International certification, Excellent; LEED V4 / silver + biodiversity certification.
During the architectural competition organized at the Pavillon de l'Arsenal in Paris, Rudy Ricciotti's project won over all stakeholders thanks to its urban and architectural qualities, its functionality and its objectives in terms of innovation and sustainability .
Laying of the first stone of the site dedicated to Crafts by Mr. Bruno Pavlovsky, President of Crafts of Fashion Arts, President of CHANEL SAS, accompanied by Mrs. Anne Hidalgo, Mayor of Paris, by Mr. Patrick Braouezec, President of Plaine Commune, Mrs. Meriem Derkaoui, Mayor of Aubervilliers, Mr. François Dagnaud, Mayor of the 19th arrondissement of Paris, and Mr. Rudy Ricciotti, architect of the project.
Laying of the foundations of le19M building,settled as a link between the 19th arrondissement of Paris and the city of Aubervilliers.
An hommage to the future residents of le19M, an artistic project has emerged produced by Quai36 and imagined by artist Case Maclaim. The illutsration of the getsures of the artisans was spread over 130 meters by 5 meters high.
The Cérémonie du Drapeau, symbolically marking the end of the structural work of the building, took place in the presence of the architect Rudy Ricciotti, National Grand Prize of architecture, the project partners and all of the future employees of the site.
le19M offers the best possible working conditions to its residents thanks in particular to the exceptional luminosity afforded by full height glazing.
Rudy Ricciotti imagined a building wrapped in a weaving of concrete threads inspired by a vertical textile weave. Composed of 231 modules, it acts as a solar mask as it densifies depending on the orientation and the exposure to the sun.
Ash trees, lime trees, Scots pines, purple beeches, Japanese cherry trees, tulip trees and of course camellias ... This 2,600 m2 garden which aims to obtain the "BiodiverCity" label is a real ecological niche, thanks to its vegetation and the implantation of beehives, nesting boxes, perches that attract insects and birds.
Modular layout, acoustic and thermal comfort while respecting the specificities of each craft make le19M an optimal place to live and work.
After nearly 30 months of works, le19M welcomes its first residents in early March 2021.
On January 20th 2022, le19M was inaugurated by Bruno Pavlovsky, President of CHANEL SAS and President of le19M, in the presence of Emmanuel Macron, President of France, and his wife Brigitte Macron.